Achievements: 3X Revenue | 5X Leads | 10X Followers

Team Members: 3
(Handled)

My digital marketing strategy was more than just channels. Upstart’s brand architecture mainly revolved around research into the buying decisions of key customers.

So, with this in mind, we created compelling interactions across all touch points and tailored communication messages for each persona.

Also, the implementation of this approach made it easier for us to create an integrated client experience that increased revenue and loyalty.

Achievements: 1.5X Revenue | 2X Leads

Aligning with the CEO’s vision, I developed a digital marketing roadmap that fulfills all the brand building, client engagement and lead generation efforts.

With this, creation of all the marketing collaterals for online or offline requirements and website was also a part of my role at Sharp Designers.

Achievements: 5 Magazines | 2 TV Shows | 1 Celebrity Photoshoot

As a PR executive, my role particularly involved increasing the brand awareness and strengthening the hotels’ offline reputation.

With that, managing the hotels’ press office, with all PR reporting, to achieve annual hotel coverage targets was one of the major tasks.

Also. leveraging media relationships to build stronger press ties for brand promotions was one of the key roles that was assigned to me.

Achievements: 10 Birthday Parties | 2 Weddings | 5 Corporate Events | 2 Exhibition Stall Fabrication

I used my education, work experience and training in Business management to steer my brand with a strong vision of customised event planning.

My involvement in vendor management, client servicing, operations, and resource allocation helped me gain a lot of experience in setting up events.

Designing marketing collateral for companies and agencies as a freelance designer was also an added service.

3 Hotels - 5 Departments & 10 Events 

As a hard-working part-time employee, I helped drive sales and boost productivity in the departments I was placed in.

During my time as an intern in the hospitality industry, carrying out multiple responsibilities and duties for a range of hotels and event planners was a major learning experience for me.