© Yamuna 2021

Welcome To My Portfolio!

Hello my name is Yamuna.

About me

My mission is to provide
Thought Leadership for best practices in digital marketing

An iMBA & Google Certified Digital Marketing Professional with 5+ years of work experience. Specialized in Market Research, Brand Strategy, SEO, SMM, Email, Content Creation, PPC & Performance Analysis

Experience In A Deep Understanding Of The Target Audience To Create Buyer Personas & Map Buyer Journey, Designing All Collateral By Persona, Versus Leading With Features. And Also Improving Efficiency By Performance Analysis In All Digital Platforms.

Market Research & Brand Strategy
80%
Search Engine Optimization (SEO)
75%
Social Media Marketing (SMM)
80%
Email Marketing
80%
Content Creation : Graphic & Website
85%
Lead Generation
75%
Data Analytics Reporting
80%
Education
Digital Marketing iMBA

University of Illinois At Urbana-Champaign, United States

2018 - 2019

Digital marketing iMBA is a 8 months – long certificate program. This specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D printing. When I completed the digital marketing specialization, I have gained a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Certificate In Graphic & Web Designing

Aace Multimedia, Chennai

2012 - 2013

Certificate in graphic & web designing is a 5 months – long certificate program. In these sessions of certificate in graphic & web design program, I learnt the software programs that every graphic designer needs to know: Adobe Photoshop, Illustrator and Indesign. I discovered how to produce digital images, illustrations, and page layouts, addressing concepts of color, typography, and composition. Class assignments involved hands-on photo editing, logo design, poster design, magazine design, and more.

Post Graduate Diploma Course In Media, Advertisement & Event Management (PGDEM)

National Institute Of Event Management, Mumbai

2011 - 2012

PDD in event management is a 1 year– long full- time autonomous, industry - based certificate program. This course includes subjects such as introduction to event management & activation, brand management & marketing, communication & presentation skills, BTL & experiential marketing, event planning, ideation & costing, creatives & collaterals and sponsorships.

Bachelors Of International Business in H&T

University Centre Cesar Ritz, Switzerland

2007 - 2011

Bachelors of international business in H&T is a 4 year long, full-time degree program. This program had a strong professional focus in international business management. I combined practical courses and management subjects with the development of a personalized business plan in the final year.

Experience
Digital Marketing Lead

Posiflex Technology (India) Pvt. Ltd.

2020 - Present

My current responsibilities revolve around developing, initiating, and scaling integrated marketing programs that include account-based marketing campaigns, email nurture campaigns, social media campaigns, and Google search campaigns. I am the point of contact for all the marketing campaign performances, data-driven results, and structuring the lead generation goals. My specializations are commercial & channel market strategies and driving the regional pipeline targets, lead funnel, and conversion metrics for the commercial segment in India. Lastly, my responsibilities include curating annual and quarterly marketing plans for the commercial segments and partners centered on SMART goals.

Digital Marketing & Brand Strategy Manager

Upstart Coworking Space

2018 - 2020

Resposibilities : Researching and developing a deep understanding of the target audience to map buyer journey and create buyer personas, guiding all messages by persona, versus leading with features. Create and update the brand architecture using recent and valid customer and market research. Develop a comprehensive enterprise digital marketing strategy and calendar including content marketing, search engine optimization, social media marketing, emails, demand generation tactics in all digital channels. Design marketing collateral, websites, and deep thought leadership content. Also, accountable for all web content initiatives and then optimize the path to conversion with clear ROI KPIs. Measuring performance with a strong reliance on data, deliver in-depth analysis of product use and marketing opportunities. Building dashboards with influential KPIs and goals attainment progress. Participate in industry events and collaborate with CEO to craft award winning business pitch deck.

Asst. Manager – Online Marketing

Sharp Designers & Engineers India Pvt. Ltd.

2017 - 2018

Resposibilities : Held responsibility for developing and executing strategies and recommendations including user experiences, interactive B2B marketing, corporate web site, online lead generation, and content strategies. Developed a digital marketing roadmap to support brand building, client engagement and lead generation. Designed all marketing collateral for online & offline requirements, website updates on behalf of the company. Managed SEO (organic) projects. Analyzed data, determining insights and developing recommendations to optimize the user experience of websites and other digital forms of marketing. Provided regular reports for website and online marketing initiatives, using google analytics. Kept tab of industry trends and opportunities.

Public Relations Executive

Kohinoor Asiana Hotel, Chennai, India

2015 - 2016

Resposibilities : Developed and implemented a PR communications & marketing plan including strategy, goals, budget and tactics in conjunction with business plan. Designed & supervised the production all marketing collateral on behalf of the company. Held responsibility for corporate messaging development and distribution. Proactively generated ways to advance the company’s brand in industry publications or magazines, digital media and other forms of advertising. Planned events & offers along the various departments and handled all the PR & marketing needs. Increased awareness and strengthen hotels’ external reputation through execution of PR & marketing campaigns. Managed hotels’ press office, including all PR reporting, to achieve annual hotel coverage targets. Leveraged existing media relationships and develop new contacts with relevant media and thought leaders to grow brand awareness with the industry online and offline increased media engagements to capitalize on celebrity shoots, etc.

Freelancer – Events & Marketing

Celebrazion

2013 - 2015

Resposibilities : Worked on branding and marketing of celebrazion. Leveraged digital platforms like website, Facebook, Youtube, Justdial & organic SEO to ensure all events are marketed through digital channels. This included designing all marketing collaterals. Developed and executed the end-to-end plans & customer service for birthday, corporate and exhibition events. Defined the goals of each program component, managed the budget and timeline, and oversaw a variety of vendors and venue partners to ensure all stakeholders are working together to deliver a high-quality experience. Reviewed detailed and clear ROI reports on events and activities associated with executed programs.

Management Intern

Various Hotels & Events – Switzerland & India

2008 - 2012

Resposibilities : As an intern, I had worked in many jobs in the hospitality and events industry giving me a ton of experience in understanding customer needs and delivering wow customer service for every one of our customers. Furthermore, I was able to learn how to up-sell & cross-sell products to guests, face to face, over the phone and via emails. The behind-the-scenes jobs include positions in administration, front office, F&B service, event planning and execution.

creativity & dedication is things that Yamuna brings on the table

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